SNAP E&T National Forum

LRG supported the USDA Supplemental Nutrition Assistance Program (SNAP) Office of Employment and Training, when they launched their first-ever conference, the SNAP E&T National Forum in 2019. This conference was also slated to be in-person, but due to COVID-19, LRG quickly worked to develop an all-virtual conference that maintained attendee engagement and ensured quality content sharing. Under LRG’s management, the event grew from 400 anticipated attendees to more than 1,000.

The SNAP E&T National Forum was an inaugural event, so extensive design work was done to develop a polished logo and cohesive branding. Inspiration was drawn from the USDA’s current brand guidelines, but LRG introduced a subtle new color palette and design elements that could be used across all marketing and communications collateral.